AI talent management for independent creators
Stop leaving money in your inbox.
Brand deals already live in your Gmail. Seneca reads every thread, builds the pipeline, estimates the rates, and chases the invoices. Nothing sends without your sign-off.
Pipeline
Outreach 3
Fieldnote Coffee
Integrated video
$6,000 est.Reply drafted
Halloway Luggage
Newsletter feature
$2,400 est.New today
Juniper Labs
Podcast read ×2
$3,800 est.Awaiting brief
Negotiating 2
Arden Sleep
Dedicated video
$9,500Below estimated range
Brindle Pet Co.
3-video series
$14,000Counter drafted
Active 3
Tidepool Software
Integration + short
$7,250Script due Jul 22
Marrow Kitchen
Newsletter takeover
$3,000Draft in review
Northgate Audio
Dedicated video
$8,500Exclusivity clause flagged
Invoiced 3
Loam Skincare
Integrated video
$5,500Paid Jul 2
Cove Insurance
Podcast read
$4,000Overdue 12 days
Quill & Co.
LinkedIn series
$6,000Due Jul 28
Product preview shown with sample data.
The current state of the business
You are the talent. You are also the agency, the accountant, and the legal department.
-
I
Real offers are buried in the noise.
A five-figure inquiry sits between a PR blast and a "we'd love to send you product" email. You find it four days later, or you don't.
-
II
Rates are negotiated from memory.
You quote what you charged last time and hope it was right. Similar-sized creators are charging more for the same deliverable, and no one tells you.
-
III
Nobody is chasing the money.
Net-30 quietly becomes net-75. The spreadsheet says "invoiced," and that is the extent of your accounts receivable process.
-
IV
Contracts get read once, at midnight.
The exclusivity clause you skimmed in March is why you can't take the better deal in June.
A talent agency would handle all of this, once you are big enough for one. A CRM would handle it too, if you spent your evenings doing data entry. Seneca does it out of the inbox you already have.
How it works
Ninety seconds to connect. Nothing to maintain.
I
Connect Gmail
Reads your threads and drafts replies through Google's own OAuth flow. Seneca cannot send, delete, or alter anything already in your inbox. Takes about ninety seconds.
II
Seneca reads the threads
Every brand conversation, past and present, is understood and filed. Your pipeline, your deal history, and your open follow-ups appear without a single form filled in.
III
You approve. Then it sends.
Replies, counters, and invoice reminders arrive as drafts for your sign-off. Nothing leaves under your name without your explicit approval, ever.
What Seneca handles
The work a manager would do, done from your inbox.
01 · Inbox triage
Serious offers surfaced. Swag-for-mention spam filed away.
Seneca reads every inbound inquiry and separates the brands with budgets from the ones offering "exposure." You review a short list, not a haystack.
Dana Ito · Arden Sleep
Dedicated video for Q3 launch, budget attached
partnerships@brindlepet.co
Multi-video partnership for fall campaign
GrowthCollab Agency
Collab opportunity!! (gifted product)
Marcus Reyes · Tidepool
Re: integration terms (updated scope)
press@launchwire.io
Would you cover our founder's story?
02 · Drafted replies
Every follow-up written and waiting. None of them sent without you.
Replies, counter-offers, and nudges are drafted in your tone with the deal's full history in mind. You edit, approve, or discard. Approval is the only send button.
Hi Dana, thanks for the detailed brief. The Q3 timing works on my end.
For a dedicated video with the usage terms you outlined, my rate is $12,000. That reflects the 6-month paid usage window; happy to share recent performance benchmarks.
If the budget is firm at $9,500, we could scope to organic-only usage instead.
Drafts never send automatically.
03 · Contract review
The clause that costs you next quarter, flagged before you sign.
Seneca reads every agreement and flags exclusivity terms, payment windows, usage rights, and termination traps in plain language. You still make the call; you just make it informed.
SPONSORSHIP AGREEMENT · §4.2 EXCLUSIVITY
Creator agrees that for a period of ninety (90) days following publication, Creator shall not promote, feature, or reference any product in the consumer audio category, including but not limited to headphones, speakers, and audio software.
2 clauses flagged
Category-wide exclusivity, 90 days
Broader than this deal's scope. It would block the pending Halcyon deal. Standard is 30 days, named competitors only.
Net-60 payment terms
Your other agreements average net-30. Suggested counter included in the draft reply.
04 · Rate check
Know when an offer is below your range.
Every proposed rate is checked against an estimate range built from your audience size, engagement, and the rates you set. It is labeled as an estimate, and you can override it. Underpricing stops being a thing that happens to you silently.
Arden Sleep · dedicated video, 6-month paid usage
$9,500 proposed · below estimated range
Estimate: built from this creator's audience size, engagement, and rate card. Shown with reasoning; always editable.
05 · Deliverable calendar
Deadlines on your calendar, conflicts caught before you commit.
Every deliverable lands on a calendar synced with Google Calendar. When a brand's deadline collides with a shoot or edit block, Seneca flags it while there is still time to renegotiate.
Mon 20
Shoot blockTue 21
Shoot blockTidepool · script dueWed 22
Marrow · draft reviewThu 23
Edit blockArden · cut due ⚑Fri 24
Quill · post 2 of 4Arden's rough cut is due inside Thursday's edit block for Tidepool. Suggested fix: move delivery to Jul 25. Extension request drafted.
06 · Living media kit
A media kit that is never three months stale.
Pulled from YouTube, your newsletter, and LinkedIn, and kept current automatically. When a brand asks for numbers, you send a link, not a PDF you made last quarter.
Sam Okafor
Tech & deliberate living · senecamgmt.com/kit/samokafor
214K
YouTube subscribers
96K
Avg. views, 90 days
31K
Newsletter subscribers
52%
Newsletter open rate
18K
LinkedIn followers
4.6%
Engagement rate
Updated 3h ago · sources: YouTube, beehiiv, LinkedIn
07 · Invoice chasing
Overdue invoices, followed up on. Politely, persistently, automatically.
Seneca watches every payment window and drafts escalating reminders the day one lapses. You approve each nudge; the awkward persistence is handled for you.
Loam Skincare · INV-041
Integrated video, June
Quill & Co. · INV-043
LinkedIn series, part 1–2
Cove Insurance · INV-039
Podcast read, May · 2nd follow-up drafted, awaiting your approval
Trust, stated plainly
Your brand relationships are the business. We built accordingly.
Creators are rightly protective of their inboxes and their reputations. Here is exactly how Seneca operates, without the fine print.
Gmail access: read and draft, nothing more
Seneca connects through Google's OAuth to read your threads and place drafts in your Gmail. Google bundles drafting with sending on its consent screen; Seneca never sends without your explicit click. It cannot delete, archive, or modify a single message. Disconnect at any time and access ends immediately.
Nothing sends without approval
Every outgoing message exists as a draft until you approve it. There is no "full auto" mode, and there will not be one.
Estimates labeled as estimates
Anything Seneca measures is shown as a fact; anything it estimates is labeled as an estimate, with the reasoning visible. You can override any of it. No invented market data, ever.
You can leave, completely
Export everything Seneca stores for you as a single file, disconnect Gmail at any time, or delete your account and every record with it. Stored sign-in tokens are encrypted.
Pricing
Flat price. Never a cut.
You pay the same whether you close $500 or $50,000. No commission, no surprise at the end of a good year.
30-day free trial
Basic
$49/month
The full talent-manager workload, automated. Free for your first 30 days.
- Up to 5 active brand deals
- Automatic pipeline from Gmail
- Inbox triage, drafted replies & follow-ups
- Negotiation tracking: their last offer vs. your last ask, checked against your history with the brand
- Brief & contract term extraction with risk flags
- Brand research and full deal history per brand
- Rate estimates, invoice chasing, deliverable calendar, media kit
For the fully booked
Pro
$99/month
Basic watches every negotiation and tells you where you stand. Pro will fight for the number.
- Everything in Basic
- Unlimited active brand deals
- Coming: proactive outreach. Seneca pitches brands for you
- Coming: negotiation strategy. Recommended asks, planned concessions, drafted counters
- Coming: brand behavior data. Payment speed and response patterns, used in your negotiations
- Coming: earnings analytics with tax-season export
Questions, answered
Frequently asked
What exactly can Seneca see in my Gmail?
Seneca connects through Google's OAuth flow with two permissions: reading messages, to identify and track brand conversations, and creating drafts, so replies appear in your Gmail for you to review. Google bundles draft creation with sending, so the consent screen mentions send; Seneca never sends without your explicit click. It cannot delete, archive, label, or modify anything in your inbox.
Can Seneca send email on its own?
No. Every reply, counter-offer, and invoice reminder is a draft until you approve it. Approval is per-message, and there is no setting that changes that.
What happens to my existing deals when I connect?
Seneca reads your thread history and reconstructs it: past deals, current negotiations, open follow-ups, and unpaid invoices all appear in the pipeline after you connect. Nothing to import, no spreadsheet to migrate.
Where do the rate estimates come from?
Today, from your own numbers: followers, engagement, and the rates you set. Anything Seneca estimates is labeled as an estimate, with the reasoning shown, and you can override it. It is a starting range, not a market quote.
Do I have to connect Gmail?
No. Connecting Gmail is what makes the pipeline build itself, but you can add deals, brands, and rates by hand and use Seneca as your system of record without connecting anything.
Who owns my data? Can I delete it?
You do. From settings you can export everything Seneca stores for your account as a single file, disconnect Google at any time, or delete your account and all of its data permanently. Stored sign-in tokens are encrypted.
I have a manager for some deals. Does Seneca still make sense?
Seneca works alongside anyone already on your team. It handles the direct inbound nobody is covering, and it acts as the system of record everyone works from. It takes no commission either way.
Your next deal is already in your inbox.
Join the beta and let Seneca do the reading. Email only. No card, no account setup.
You're on the list. Check your inbox for a note from us. Seats open a few at a time, and we'll send your setup walkthrough when yours does.
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Reads and drafts only. Nothing sends without your approval. Leave anytime.