Privacy Policy

What changed on September 22, 2026: this policy now describes the agency product's invitations, its audit log, every email it sends through Resend, and what stays with an agency after a manager deletes their account, matching the policy inside the agency app. Nothing about what Seneca collects changed.

What changed on September 18, 2026: the creator product now emails our team a notice, carrying your account email and no message content, when syncing your Gmail keeps failing, so we can look into it. Nothing else changed.

What changed on September 6, 2026: this policy now describes the filtered-thread log in the creator product, the sent-mail writing sample, feedback you send us, the creator product's morning digest email, nightly backups, and the two providers that deliver email and store backups (Resend and GitHub). Nothing about what Seneca collects changed; the description caught up with the products.

Seneca makes two products. Seneca is an AI talent manager for content creators: it connects to the Gmail account you choose, finds brand partnership conversations, and helps you triage, reply to, and track them. Seneca for Agencies is the same engine for talent management agencies: each manager connects the inbox they use for brand deals, and Seneca attributes partnership threads to the talent on their roster. This policy covers both. It explains what Seneca collects, how it is used, and the controls you have, and it is written to describe what the products actually do.

What we collect

• Your Google account name and email address, provided when you sign in with Google.
• Gmail conversations that Seneca's filters identify as potential brand partnership email. Seneca scans the connected inbox for these and stores the matching threads in full. In the creator product, for the threads it sets aside, it keeps only the subject line, the sender's name and address, and the reason it set them aside, so it does not scan them again and so you can pull one back in from the inbox's "Filtered by Seneca" list. It does not store the body of any other message.
• Recent and upcoming events from your Google Calendar, used to spot scheduling conflicts.
• A sample of the connected account holder's sent mail, taken once at connect: up to fifteen recent messages sent to other people. Seneca keeps short excerpts and notes on how they write (greeting, sign-off and style), not the messages themselves, and uses them to draft replies that read like them.
• Feedback you send from inside either app: your message, the page you were on, your screen size and browser, and any screenshots or recordings you attach. The Seneca team reads it.
• In the agency product, invitations: the email address of each person an agency invites as a manager or to a talent seat, the role they were invited to, and whether they accepted.
• In the agency product, the audit log: a record of sign-ins, invitations, seat and role changes, roster reassignments and deletions, data exports and settings changes across the agency, each with the email address of the person who did it. Agency admins can read it.
• Information you enter in the app: profiles, channels, rates, rosters and media kits (in the agency product), deal details, notes, and any files you upload.
• If you upload a brief or contract (or Seneca finds one attached to a matched email), the file is stored with the deal, processed by Anthropic like other deal text, listed in your data export, and removed when the account or the file is deleted. When a contract arrives on a deal, Seneca also compares it against that deal's email thread and shows you where the terms differ; the comparison is processed by Anthropic like all other AI features and stored with the deal.

How we use it

• To classify incoming partnership email and summarize what each thread needs from you. In the agency product, also to attribute each thread to the right talent.
• To prepare reply drafts in the connected account holder's writing style, using the profile, rates and preferences entered in the app, so a draft can quote a rate for a deliverable that has one. Drafts are only ever sent when you explicitly choose to send them.
• To build deal pipelines, deliverable schedules, and invoices from the contents of those threads.
• In the creator product, to send you a morning digest by email at the hour you choose in Settings, listing what needs your attention that day. You can turn it off in Settings.
• In the agency product, to send email on the agency's behalf: sign-in links when you ask for one on the login page, invitations to talent invited to a seat, sign-off requests to talent, and their responses back to the manager who asked. An invitation to another manager is a link the admin copies and shares, not an email.

AI analysis is performed with Anthropic's Claude models. Relevant text from stored threads, the deal details and files attached to them, the profile details and rates entered in the app, and the excerpts from the sent-mail sample are sent to Anthropic's API for processing. Under Anthropic's commercial terms, API data is not used to train their models.

Visibility inside an agency

Seneca for Agencies is a team product, and access follows the agency's structure. Each manager sees their own roster and the threads from their own connected inbox. Agency admins can see data across the whole agency, including threads and deals from every manager's connected inbox. This applies only to the agency product; in the creator product, your data is visible only to you.

Talent seats

In the agency product, a manager or an agency admin can invite a talent on the roster to their own read-only seat. Seat holders sign in with Google identity only, meaning their name and email address and no access to Gmail or Calendar, or with a single-use link sent to their email address. A seat is scoped to that one talent's records: their own deals and deliverables, their own paid earnings, their own media kit, and any approval requests their manager sends them. Seat holders cannot see the agency roster, any other talent's data, any manager's inbox or stored email threads, or the commission the agency records on their deals. The manager or admin who issued a seat can revoke it.

Google user data

Seneca's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Specifically:

• Seneca requests read access to Gmail and the ability to create drafts. Google's consent screen describes this permission as including sending email because Google does not offer a drafts-only permission. Seneca sends a message only when you press send on it.
• Seneca reads a small sample of the connected account holder's sent mail once to learn their writing style, as described above. That sample is used only to draft replies.
• Talent seats in the agency product use a separate Google sign-in that requests no Gmail or Calendar access at all, only the name and email address on the Google account.
• Google user data is used only to provide the features described above, never for advertising, and is never sold.
• Humans at Seneca do not read your Google user data except with your explicit permission for support, or where required for security or legal reasons. Agency admin visibility, described above, is part of providing the agency product and applies only to the partnership threads Seneca stores.

Storage and security

• Data is encrypted in transit. The database and file storage are hosted in the United States.
• The Google tokens that grant access to your account are encrypted at rest with AES-256-GCM.
• Uploaded files are stored privately and are not publicly accessible.
• The database is backed up nightly. Backups are stored privately on GitHub as workflow artifacts and deleted automatically after 14 days.

Who we share with

Only the service providers that run Seneca: Vercel (hosting and file storage), Neon (database), Anthropic (AI processing), Resend (email delivery: the creator product's morning digest; the agency product's sign-in links, talent invitations, and sign-off requests and responses; and feedback you send us), GitHub (backup storage), and Google (the APIs you connect). Seneca does not sell your data and does not share it with advertisers.

If syncing your Gmail keeps failing, Seneca emails our team a notice with your account email so we can look into it. The notice carries no message content.

Your controls

• Export: download a complete copy of your data as JSON from Settings in the app. It includes your feedback, and in the creator product also the filtered-thread log.
• Delete: deleting your account in Settings permanently removes your data, including stored threads, deals, files, feedback and its attachments, the writing-style sample, and tokens; in the creator product, also the filtered-thread log. In the agency product, a manager who still owns talent on the roster must reassign them first; records that belong to the agency (the roster, brands, contacts, media kits and invitations) stay with the agency, and audit entries keep your email address so the agency's record of who did what survives.
• Disconnect: you can disconnect Google in Settings, which also revokes Seneca's access on Google's side, or revoke access at any time from your Google Account permissions.

Retention

Your data is kept while your account exists and deleted when you delete your account, except, in the agency product, the agency-owned records and audit entries described above, which stay with the agency. Copies in the nightly backups expire within 14 days after that. Feedback you send us is also delivered to our mailbox by email, and those copies stay in our mailbox.

Changes and contact

Seneca is in private beta and this policy will evolve with the products. Updates are posted on this page with a new effective date. Questions: hello@senecamgmt.com.